While I’m excited to see a new bakery open in the area, I have to say that I find your slogan terribly insensitive and insulting and, just based on that one thing, have no plans of becoming a customer.
I have to ask, who thought that up? And is it supposed to be funny? Hip? Hip and funny and I’m just not hip enough to get the joke (because last I checked, my sense of humor was doing well, so it’s not that I am incapable of appreciating humor)?
Perhaps you’ll be fortunate and there’ll only be a few people who stay way because of it, but you may want to consider something a little less, well, mean–just because. Unless your goal is to offend and alienate people, that is.
Hum. I’ve only ever eaten one of your cake in a cup. I believe I will have to try another dessert to ensure I can vote in good conscious. Where would you recommend getting some of your treats this weekend?
Great meeting y’all, and thanks again for coming out and helping make the Farm to Fork Picnic so special. Looking forward to seeing and working with you again soon.
I just noticed your slogan on your site and although I am not overweight more than a very few pounds, I found it very offensive. Why would you want to alienate a whole segment of the population with such a slogan?
Better yet, why not make tasty products than even one who watches her weight would be able to eat?
There are so many other ways to get your point across. Maybe you should consider a new marketing strategy.
@admin
Fine, but I will not ever order anything from you. Do you have a lot of fat customers? Do they thank you for your prejudiced slogan as they stuff their faces with your pastries? So are you an enlightened business? Yeah, sure you are. It’s universally accepted to make fun of fat people.
Maybe I’ll write to the News and Observer. Maybe WRAL.
Maybe it won’t do any good because all the world agrees with *you*. But then maybe it *wouldn’t * be a total waste of time…
We offend everybody equally. You are the one with hate in your heart not us. Since we are fortunate enough to live in America you can do whatever you want.
I ? I have the hate? That’s a laugh. And excuse me, but how does “So good it will make fat people cry” offend anyone but fat people?
I have no hate in my heart- I am just very very tired of businesses like yours that go around under the pretense of enlightenment, yet you and the rest of our society still harbor this very real, very pervasive, very cruel prejudice against the overweight. And yet you make your profits by selling many of the very fat-laden, calorie laden products that make people fat.
Count me among those who will not buy anything from you as long as you’re using that offensive slogan.
As for your comment that your marketing strategy is working well, I suspect what’s working is the fact that you make fantastic baked goods, and people tell each other about them. You’re not *gaining*any customers with that rude, only losing some. Nobody is telling their friends, “Hey, you’ve GOT to buy from this bakery- they make fun of fat people!!” They tell them you’ve got awesome delicious products. The slogan just seems so *unneccesary*.
Your slogan does sort of hit a sour note amongst the sweetness. Your bakery looks awesome, and you seem like nice people, there’s no need to be hating on anyone! You could have gone with ‘So good it makes your grandma cry’ and that would be cute and funny. As it is, you really do make fat people cry but not in the good way you intended!
You can count me among those who won’t be buying your products because of your slogan. It is never a good idea to alienate part of your customer base. This demonstrates poor business judgment which makes me wonder about the judgment involved and quality of your product.
Well, I appreciate your recognition that not all of us find such slogans funny, and I very much appreciate your taking it down and ceasing to use it. If you would like to talk more about *why* such slogans are not harmless, I’ll be open to polite dialogue. I don’t have anything against homegrown local businesses nor against buying locally-grown/produced products to make your baked goods- I think that’s awesome. I will be taking my cause page down. Happy baking.
I appreciate your removing the slogan. I think that it is honorable that you have at least attempted to be civil here on your blog where most people are likely to see it. However, I find that your personal tweets show your true character and that both of you (Carrie and David) are indeed filled with hatred. I feel that your namecalling is immature and totally uncalled for. What is gained by your personal attacks on Diana? I mean really? Is that necessary?
Supporting your community is about more than buying locally. It involves supporting and building up the people in your community as well, not trying to tear them down because they disagree with you.
Carrie, I hope your headache gets better. Migraines suck.
Thank you Katie. And now my page will STAY Up. Maybe it will just be changed to BOYCOTT CRUMB forever. However, I still offer to enlighten you about how hurtful your words are and how hurtful your slogan was.
If you have a headache, I’m sorry. I ermpathize with migraine suffering. I hope you feel better soon.
So sorry this is going on. I for one think your tagline is hilariously tongue in cheek. I can see why some people would be offended but I can more clearly see the irreverent sense of humor. I can’t imagine you or any other small business willfully hurting others. We’ll reserve that crap for big businesses who really don’t care about people. We all have our warts and personally, I think we all need to be more thick skinned and more tolerant. There’s a fine line between poking fun and being mean, and I don’t think you guys meant anything offensive. Clearly in this case, Intent and Perception didn’t see eye to eye. BUT, your cakes are still grand.
I find it refreshing to interact with a company that doesn’t pull punches. The “politically correct” lowest-common-denominator companies are so boring. Crumb pulled me in simply by being honest, funny, and tongue-in-cheek.
I’ve never eaten a Crumb cake but I follow your progress because you’re obviously a damned cool company. You can bet your ass that THIS fatty will cry when he finally stuffs his face with a Crumb Cup of Cake. If I can ever waddle my fat butt to Raleigh.
@ilinap
Yes, it is a tongue in cheek slogan. But when, as business owners, they take to their twitters and call the person who brought this to their attention a “fat cunt” that makes this a bigger issue.
Good cakes or not, I will never purchase from this bakery.
This is great news! I’m a big fan of Third Place and Helios. Raleigh needs more coffee shops with personality and delicious desserts, IMHO.
Um, I agree w/ Kevin. This is good news!
I know what @base10 and I are doing Friday night! Nom Nom Nom! Congratulations
While I’m excited to see a new bakery open in the area, I have to say that I find your slogan terribly insensitive and insulting and, just based on that one thing, have no plans of becoming a customer.
I have to ask, who thought that up? And is it supposed to be funny? Hip? Hip and funny and I’m just not hip enough to get the joke (because last I checked, my sense of humor was doing well, so it’s not that I am incapable of appreciating humor)?
Perhaps you’ll be fortunate and there’ll only be a few people who stay way because of it, but you may want to consider something a little less, well, mean–just because. Unless your goal is to offend and alienate people, that is.
And since everyone knows what DesignBox is and where It’s is located….
I’m just guessing –> http://designbox.us/contact.html
i love these cupcakes and cakes because well iv been having them my whole life and i am 10 now and im her awsome cool daughter
Hum. I’ve only ever eaten one of your cake in a cup. I believe I will have to try another dessert to ensure I can vote in good conscious. Where would you recommend getting some of your treats this weekend?
The only place to buy Crumb is from Crumb. Tell your favorite eateries they should be carrying our products.
Have to check this place out soon!
Saharan Sunset or Coconut Mango Lassi
Tardy for the Party
Thai Thai Birdie
Great suggestions here, on Facebook, and on Twitter. Keep ‘em coming!
Spicy Tropical Dream cake. Teet #fail as I did not see the requirement for hash tag #namethatcake
to Thai for Cake (or 2 Thai 4 Cake)
Malaysian Melee
Coco-curry mango-flurry (don’t worry, in a hurry)
Sweet Curr-y-line
Sawat-deelicious
Monsoon Mango
Tropical Cyclone or South Pacific
Juicy Curry Mango
Mango Panang
Malaysian Confusion
If you don’t name it Bill then maybe Bob-your welcome
Why thank you kind hearted beer brewer.
Bollywood Spice Swirl.
It was fun to share a tent with you!! Let’s get together again soon!
Anytime.
Great summary, potty mouths!
Can you send me a few of those Fullsteam pics, full-sized? sean at fullsteam dot ag
Oh, and Jo makes it even more unnatural…that’s La Vaca. She’s got udders and horns. It’s messed up seven ways to Sunday.
I wonder if we can make a beer from your sweet potato cake
Great meeting y’all, and thanks again for coming out and helping make the Farm to Fork Picnic so special. Looking forward to seeing and working with you again soon.
Anytime you want to do something together just let us know. We had a great time and can’t wait to do it again.
I just noticed your slogan on your site and although I am not overweight more than a very few pounds, I found it very offensive. Why would you want to alienate a whole segment of the population with such a slogan?
Better yet, why not make tasty products than even one who watches her weight would be able to eat?
There are so many other ways to get your point across. Maybe you should consider a new marketing strategy.
Our marketing strategy works very well.
@admin
Fine, but I will not ever order anything from you. Do you have a lot of fat customers? Do they thank you for your prejudiced slogan as they stuff their faces with your pastries? So are you an enlightened business? Yeah, sure you are. It’s universally accepted to make fun of fat people.
Maybe I’ll start a facebook page- Boycott Crumb Until They Change Their Slogan.
Maybe I’ll write to the News and Observer. Maybe WRAL.
Maybe it won’t do any good because all the world agrees with *you*. But then maybe it *wouldn’t * be a total waste of time…
We offend everybody equally. You are the one with hate in your heart not us. Since we are fortunate enough to live in America you can do whatever you want.
I ? I have the hate? That’s a laugh. And excuse me, but how does “So good it will make fat people cry” offend anyone but fat people?
I have no hate in my heart- I am just very very tired of businesses like yours that go around under the pretense of enlightenment, yet you and the rest of our society still harbor this very real, very pervasive, very cruel prejudice against the overweight. And yet you make your profits by selling many of the very fat-laden, calorie laden products that make people fat.
Count me among those who will not buy anything from you as long as you’re using that offensive slogan.
As for your comment that your marketing strategy is working well, I suspect what’s working is the fact that you make fantastic baked goods, and people tell each other about them. You’re not *gaining*any customers with that rude, only losing some. Nobody is telling their friends, “Hey, you’ve GOT to buy from this bakery- they make fun of fat people!!” They tell them you’ve got awesome delicious products. The slogan just seems so *unneccesary*.
Your slogan does sort of hit a sour note amongst the sweetness. Your bakery looks awesome, and you seem like nice people, there’s no need to be hating on anyone! You could have gone with ‘So good it makes your grandma cry’ and that would be cute and funny. As it is, you really do make fat people cry but not in the good way you intended!
You can count me among those who won’t be buying your products because of your slogan. It is never a good idea to alienate part of your customer base. This demonstrates poor business judgment which makes me wonder about the judgment involved and quality of your product.
The slogan was a joke. We’ve had it for months and 99.9% of our customers haven’t had a problem with it, including many fat people. It’s gone.
It is excellent to see you take feedback so seriously. Good luck in your future business endeavors!
Thank you – I appreciate the change! Your bakery looks awesome and I wish you well!
Well, I appreciate your recognition that not all of us find such slogans funny, and I very much appreciate your taking it down and ceasing to use it. If you would like to talk more about *why* such slogans are not harmless, I’ll be open to polite dialogue. I don’t have anything against homegrown local businesses nor against buying locally-grown/produced products to make your baked goods- I think that’s awesome. I will be taking my cause page down. Happy baking.
I appreciate your removing the slogan. I think that it is honorable that you have at least attempted to be civil here on your blog where most people are likely to see it. However, I find that your personal tweets show your true character and that both of you (Carrie and David) are indeed filled with hatred. I feel that your namecalling is immature and totally uncalled for. What is gained by your personal attacks on Diana? I mean really? Is that necessary?
Supporting your community is about more than buying locally. It involves supporting and building up the people in your community as well, not trying to tear them down because they disagree with you.
Carrie, I hope your headache gets better. Migraines suck.
Thank you Katie. And now my page will STAY Up. Maybe it will just be changed to BOYCOTT CRUMB forever. However, I still offer to enlighten you about how hurtful your words are and how hurtful your slogan was.
If you have a headache, I’m sorry. I ermpathize with migraine suffering. I hope you feel better soon.
Keep on making delicious cakes, and no one can say shit.
So sorry this is going on. I for one think your tagline is hilariously tongue in cheek. I can see why some people would be offended but I can more clearly see the irreverent sense of humor. I can’t imagine you or any other small business willfully hurting others. We’ll reserve that crap for big businesses who really don’t care about people.
We all have our warts and personally, I think we all need to be more thick skinned and more tolerant. There’s a fine line between poking fun and being mean, and I don’t think you guys meant anything offensive. Clearly in this case, Intent and Perception didn’t see eye to eye. BUT, your cakes are still grand.
I find it refreshing to interact with a company that doesn’t pull punches. The “politically correct” lowest-common-denominator companies are so boring. Crumb pulled me in simply by being honest, funny, and tongue-in-cheek.
I’ve never eaten a Crumb cake but I follow your progress because you’re obviously a damned cool company. You can bet your ass that THIS fatty will cry when he finally stuffs his face with a Crumb Cup of Cake. If I can ever waddle my fat butt to Raleigh.
@ilinap
Yes, it is a tongue in cheek slogan. But when, as business owners, they take to their twitters and call the person who brought this to their attention a “fat cunt” that makes this a bigger issue.
Good cakes or not, I will never purchase from this bakery.
How did I miss the fresh pizza stand? Sigh. Too much good food for one day.