At Crumb, pastries are made with the best things in life…
Your favorite bakers were the centerfold in the March 10,2010 edition of the Independent Weekly.
an excerpt from the article by Emily Matchar:
Carrie Nickerson and David Menestres, the minds behind the bakery delivery service Crumb, met online and started dating after bonding over their mutual love for the obscure Japanese band Butter 08.
That wasn’t their only shared interest. The pair rarely met a cake they didn’t hate.
So Menestres, 29, a professionally trained jazz musician, and Nickerson, 38, the former pastry chef at Raleigh’s Hayes Barton Cafe and Dessertery, decided to make their own. Crumb (413-8134, www.justcrumb.com) entered the Triangle’s growing specialty cupcake market last October boasting the tagline, “So Good It Makes Fat People Cry.”
That may sound like pretty aggressive marketing for cupcakes, but the field is crowded. A solid white cake recipe and better-than-average buttercream won’t turn many heads these days. Triangle dessert lovers have come to expect top-notch baking and innovative incarnations from the many purveyors vying for a slice of the cupcake pie.
Menestres and Nickerson say they owe the success of Crumb to the evolving nature of Triangle food culture, which increasingly values local, handmade, high-quality products.
“A few years ago there’s no way we could have pulled off what we want to do,” Menestres said. “A lot of people don’t care about what food tastes like. I think this is indicative of American food culture. But it’s changing here.”
Crumb’s cheeky irreverence stretches beyond its slogan….
(a rare portrait of your favorite bakers, spotted in the wild by Jeremy M. Lange)
read the rest of the article here and follow the Independent Weekly on Twitter @IndyWeek.
Don’t forget to vote for Crumb in the Independent’s Best of the Triangle 2010.
(For the record Butter ‘08 is an American band http://en.wikipedia.org/wiki/Butter_08)
